The Health Benefits of Goji Berries

by Joe Costello, CNC | Green Drinks & Superfood Drinks

Nature has bestowed us with a wealth of superfoods, and goji berries are a prime example. These vibrant, red-orange berries, also known as wolfberries, have been cherished for centuries in traditional Chinese medicine and are celebrated worldwide for their exceptional health benefits. Packed with essential nutrients and antioxidants, goji berries offer a wide range of advantages, from boosting immune function to promoting eye health and enhancing overall well-being.

In this comprehensive guide, we’ll explore the incredible health benefits of goji berries, backed by scientific research, and reveal why you should consider incorporating this remarkable superfruit into your daily diet.

The Nutrients Goji Berries Contain & Their Benefits

Before delving into the health benefits, let’s begin by understanding the nutritional richness of goji berries. These tiny, nutrient-dense powerhouses offer an impressive array of vitamins, minerals, and antioxidants. A one-ounce (28-gram) serving of dried goji berries contains:

  • Calories: 98
  • Protein: 4 grams
  • Dietary Fiber: 3 grams
  • Vitamin C: 15% of the Daily Value (DV)
  • Vitamin A (as beta-carotene): 150% of the DV
  • Iron: 11% of the DV
  • Zinc: 9% of the DV
  • Selenium: 18% of the DV
  • Antioxidants: Particularly rich in carotenoids like zeaxanthin and beta-carotene

Tons of Antioxidants

Goji berries are renowned for their exceptional antioxidant content, making them a potent tool for combating oxidative stress and free radical damage throughout the body. The primary antioxidants found in goji berries include:

  • Carotenoids: These pigments give goji berries their distinctive color and are essential for eye health. Beta-carotene and zeaxanthin, in particular, are highly concentrated in goji berries.
  • Polysaccharides: These complex carbohydrates have antioxidant properties and contribute to various health benefits associated with goji berries.

Vision Improvement Benefits

The health of your eyes is crucial for maintaining overall well-being, and goji berries have been associated with a range of advantages for eye health:

  • Macular Degeneration Prevention: Zeaxanthin and beta-carotene are carotenoids found in goji berries that are known to protect the macula, the central part of the retina. This protection can help reduce the risk of age-related macular degeneration (AMD).
  • Eye Fatigue Alleviation: Regular consumption of goji berries has been linked to reduced eye fatigue and improved visual acuity.

Boosting Your Immune System

A robust immune system is vital for warding off illnesses and infections, and goji berries can provide valuable support due to their high vitamin C content.

  • Vitamin C for Immunity: Goji berries are rich in vitamin C, a potent antioxidant that enhances immune function. Regular consumption can help fortify your body’s defenses against infections and diseases.
  • Polysaccharides and Immunity: Goji berries contain polysaccharides, which have immune-boosting properties. These polysaccharides help stimulate immune cells and enhance the body’s ability to fight off infections.

Reducing Inflammation

Chronic inflammation is a common factor in many chronic diseases, from arthritis to cancer. Goji berries, with their anti-inflammatory properties, have shown promise in mitigating inflammation in the body:

  • Reduced Arthritis Symptoms: Some studies suggest that goji berries can help reduce the symptoms of inflammatory conditions like rheumatoid arthritis.
  • Lower Risk of Chronic Diseases: By mitigating inflammation, goji berries may help lower the risk of various chronic diseases, including cancer.

Supporting Cardiovascular Health

Maintaining cardiovascular health is a key aspect of overall well-being, and goji berries offer potential advantages for the heart:

  • Cholesterol Management: Goji berries may help lower “bad” LDL cholesterol levels, reducing the risk of heart disease.
  • Blood Pressure Regulation: Regular consumption of goji berries has been linked to blood pressure regulation, particularly in individuals with hypertension.

Anti Aging Benefits

Your skin’s appearance and health are closely linked to your diet, and goji berries offer a range of benefits to promote a youthful and radiant complexion:

  • Anti-Aging Properties: The antioxidants in goji berries help combat the effects of free radicals on your skin, reducing signs of aging such as wrinkles and fine lines.
  • Protection from UV Damage:* Goji berries have shown potential in protecting the skin from the harmful effects of ultraviolet (UV) radiation, which can cause premature aging and skin damage.
  • Hydration and Skin Health:* Goji berries are rich in water, which can help keep your skin hydrated and maintain its elasticity.

Boosting Cognitive Function

Goji berries offer potential cognitive benefits due to their antioxidant-rich profile:

  • Improved Memory: Some research suggests that the antioxidants in goji berries may improve cognitive function, including memory retention and recall.
  • Neuroprotection:* The antioxidants in goji berries contribute to neuroprotection by reducing oxidative stress and inflammation in the brain, potentially reducing the risk of neurodegenerative diseases.

Supporting Weight Management

For those seeking effective weight management, goji berries can be a valuable addition to their diet:

  • Low in Calories:* Goji berries are relatively low in calories, providing a sweet and satisfying option for those seeking to control their calorie intake.
  • Dietary Fiber:* Goji berries are a good source of dietary fiber, which promotes feelings of fullness and helps prevent overeating.

Improving Gut Health

A healthy digestive system is essential for overall well-being, and goji berries can contribute to improved digestion through various means:

  • Dietary Fiber:* Goji berries are a good source of dietary fiber, which promotes regular bowel movements and helps prevent constipation.
  • Gut Microbiome Support:* A balanced and diverse gut microbiome is essential for overall health. Goji berries may support the growth of beneficial gut bacteria, enhancing digestive health.

Blood Sugar Regulation

Goji berries may have a role to play in managing diabetes and blood sugar levels:

  • Glycemic Index:* Goji berries have a low glycemic index, meaning they have minimal impact on blood sugar levels when consumed in moderation.
  • Reducing Insulin Resistance:* Some research suggests that regular consumption of goji berries may improve insulin sensitivity, helping to regulate blood sugar levels.

The Best Ways to Consume Goji Berries

Now that you’re aware of the extensive health benefits of goji berries, you may be wondering how to incorporate them into your daily meals. Here are some creative and delicious ways to do just that:

  • Snacking: Enjoy goji berries as a convenient and nutritious snack. They can be eaten on their own or mixed with nuts and seeds for a trail mix.
  • Smoothies: Blend goji berries into your favorite smoothie recipes for a burst of flavor and nutrition.
  • Oatmeal and Cereal: Sprinkle goji berries on your morning oatmeal or cereal to add taste and nutrition.
  • Yogurt and Parfaits: Top your yogurt or parfait with goji berries for a delightful and nutritious twist.
  • Salads: Goji berries make a delightful addition to salads, adding a pop of color and sweetness.
  • Tea: Brew goji berry tea by steeping dried goji berries in hot water for a soothing and health-promoting beverage.

Possible Goji Berries Side Effects

While goji berries offer numerous health benefits, it’s essential to consider individual sensitivities and potential interactions with medications or existing health conditions. Here are some precautions to keep in mind:

  • Allergies: Some individuals may be allergic to goji berries. If you experience allergic reactions such as itching, hives, or swelling, discontinue use immediately.
  • Medication Interactions: Goji berries may interact with certain medications, such as blood thinners. If you are taking prescription medications, consult your healthcare provider before incorporating goji berries into your diet.
  • Pregnancy and Breastfeeding: Limited research is available on the safety of goji berries during pregnancy and breastfeeding. It’s advisable to consult a healthcare professional before consuming them during these periods.
  • Gastrointestinal Sensitivity: In some cases, excessive consumption of goji berries may lead to digestive discomfort. It’s recommended to consume them in moderation.

Our Conclusion On Goji Berries

Goji berries, often hailed as a superfood, offer a myriad of health benefits that extend from eye health to immune system support and reduced inflammation. These small, red-orange gems are rich in antioxidants, vitamins, and minerals, making them a valuable addition to your diet.

By incorporating goji berries into your meals and snacks, you can harness the natural goodness they provide. Goji berries offer a unique combination of health advantages that can enhance your well-being, eye health, and overall vitality.

So, embrace the marvel of goji berries – your body and taste buds will thank you for it!


  1. WebMD
  2. Healthline
  3. Health Benefits and Applications of Goji Berries in Functional Food Products Development: A Review
  4. Goji Berries as a Potential Natural Antioxidant Medicine: An Insight into Their Molecular Mechanisms of Action
  5. Dietary Goji Shapes the Gut Microbiota to Prevent the Liver Injury Induced by Acute Alcohol Intake
Certified Nutrition Coach at JNC Enterprises Inc. | + posts

I’m not just a supplement analyst. I’m an extremely qualified one! I am a Certified Nutrition Coach (CNC) and actually received my certification directly from the National Academy of Sports Medicine. I am also a Nutrition & Wellness Consultant, certified by the American Fitness Professionals Association (AFPA).

Hi, I’m Joe Costello CNC

I’m not just a supplement analyst. I’m an extremely qualified one! I am a Certified Nutrition Coach (CNC) and actually received my certification directly from the National Academy of Sports Medicine. I am also a Nutrition & Wellness Consultant, certified by the American Fitness Professionals Association (AFPA).