Hi, Everyone! I’m Joe Costello

About Me

Joe Costello certified nutrition and wellness consultant

I’m not just a supplement analyst. I’m an extremely qualified one! I am a Certified Nutrition Coach (CNC) and actually received my certification directly from the National Academy of Sports Medicine. I am also a Nutrition & Wellness Consultant, certified by the American Fitness Professionals Association (AFPA). I was also recently ranked the #1 Best Nutrition Coach of the Year by Health Today! I specialize in sports nutrition and dietary supplement development, which is actually where my career started! My first job ever was literally in a supplement factory in Chicago called Nutrivo.

Through my 10 years of experience in the supplement industry, my training as a Nutrition Coach, my training as a Nutrition & Wellness Consultant, my experience in a high level football program, and my personal fitness journey, I have learned everything there is to know about supplements. But don’t take my word for it! The more you read on this site, the more you will realize exactly how well versed I am in nutrition and supplementation. If you want to see the supplements I personally take myself every day, click here: Joe Costello’s Personal Supplement Regimen.


Joe Costello certified nutrition and wellness consultant

So, Who Am I?

 Ultimately, I believe my CNC certificate, NWC certificate, E-Books, fitness programs, and supplement manufacturing experience make me a highly credible and knowledgeable supplement analyst, which is why you can trust that my supplement reviews are accurate. After all, I am very literally a certified expert when it comes to supplements!

So, What Is The Purpose of This Site?

Joe Costello certified nutrition coach and wellness coach
I have written over a hundred reviews on this site using the Supplement Facts Panel analysis formula I developed myself throughout my many years of developing and evaluating supplements. I also personally test many of the supplements I review and often factor my personal experience into my reviews. Prior to entering the nutrition industry, I was a football player (linebacker for those who are curious) and graduated from the University of Iowa. The reason I am bringing up my experience in a football program is because I learned a TON from my coaches about proper nutrition and supplementation. I wouldn’t be where I am today without them. That experience helped contribute to my vast amount of knowledge regarding which supplements are effective, and which ones are not.
Joe Costello certified nutrition coach and wellness coach

Supplement Reviews Written

Years Of Experience In The Industry

Certificates/Degrees in Nutrition